NG Hotels Named Best Luxury Hotel Brand In Europe

NG Hotels was honoured with a total of 22 accolades at the 2026 World Luxury Awards. Named the "Best Luxury Hotel Brand in Europe", NG Hotels expanded its international footprint across hospitality, wellness, and culinary excellence through its premier properties: NG Sapanca, NG Afyon, NG Enjoy, and NG Phaselis Bay.

NG Hotels has crowned its guest-centric service philosophy with significant recognition at the 2026 World Luxury Awards. Celebrated across Türkiye and Europe with four properties catering to diverse travel preferences, the brand was also distinguished on a global scale for its exceptional gastronomy.

Spanning diverse categories—from luxury accommodation and architectural design to restorative spa journeys and fine dining—these honours reaffirm NG Hotels' commitment to curating flawless guest experiences at every touchpoint.

• NG Hotelswas named the "Best Luxury Hotel Brand in Europe".
• NG Sapancasecured 5 awards, including "Best Luxury Wellness Spa in Europe".
• NG Afyongarnered 5 awards, including "Best Luxury Thermal Hotel in Europe".
• NG Enjoyachieved 5 awards, including "Best Luxury Hotel Spa in Europe".
• NG Phaselis Bayreceived 6 awards, including "Best Luxury Resort in Europe".

Hediye Güral Gür: "We take immense pride in representing Turkish tourism on the global stage."

Commenting on the group’s achievements, Hediye Güral Gür, President of the Board of Directors at NG Hotels, stated:

"At NG Hotels, upholding uncompromising quality and meticulous attention to detail throughout every stage of the guest journey is our core commitment. Receiving 22 accolades across our overarching brand and four individual properties in hospitality, wellness, and gastronomy is a deeply meaningful international endorsement of this dedication.

Each of our hotels being recognized for its distinct character reflects our resolve to meet varied guest aspirations with the same level of excellence and care. We are immensely proud to represent Turkish hospitality internationally and contribute to our country’s global standing.

Behind this remarkable success lies the trust of our valued guests and the dedication of our team. I extend my heartfelt gratitude to every guest who chooses and supports us, as well as to our colleagues whose passion made these achievements possible. We will continue to place guest satisfaction at the heart of everything we do, elevate our bespoke standards, and add enduring value to Turkish tourism."